When Alice in Wonderland came to a fork in the road, she asked the Cheshire Cat, “Which road shall I take?” The cat replied, “It depends on where you want to go.” There's a lesson to be learned from that line. As a newly independent planner, you need to know where you're going, and the best road map is a business plan. Most people think of a business plan as an instrument to take to the bank if they need to borrow money for start-up materials or machinery. Meeting planning businesses don't ...

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