Earlier this year, Melissa Van Dyke, president of the Incentive Research Foundation, noted that “health and sustainability have become increasingly important to Americans and they should be reflected in incentive program choices in 2011.”
Now there’s an easy way to do that, through the new partnership between InComm, a major distributor of stored-value gift and prepaid products, based in Atlanta, and Spa Week, the spa marketing and media company, based in New York. Spa Week’s gift cards will be available through InComm’s retail channel at over 18,000 retail locations.
The goal, says Cheryl Reid, CEO and founder of Spa Week Media Group, is nothing less than for it to become “the largest selling spa and wellness gift card in the industry.”
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