What would your meeting attendees say if you ditched the hotel ballroom in favor a bar? That's just what Skyy Spirits did at the company's annual sales meeting in San Francisco in January. But although attendees convened at area hot spots and tasted Skyy-brand drinks, the three-day event was far from a free-for-all. Each year, San Francisco-based Skyy Spirits holds a meeting to educate, motivate, and communicate with its sales leadership and distributors. But with its recent acquisition of ...

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