EventView 2006, the fifth annual study of how senior marketing professionals use meetings and events in their marketing mix, documents a slight decrease in the percentage of budgets earmarked for meeting and events, as well as setbacks in some other indicators of their perceived importance. At the same time, the study leaves little doubt of their strategic role and high perceived return on investment. EventView was inaugurated in 2002 by The George P. Johnson Co., an event marketing agency ...

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