The concept is straightforward: Find someone you don't know at the conference cocktail reception and strike up business-related small talk. But as most people will confess, networking is not easy. And I'll admit it: I'm kind of shy, which makes it that much more difficult. Even managing a simple handshake can be a challenge when you've got one hand on your drink and the other balancing a plate of food. And don't get me started on how I'm also supposed to find a third arm to pull out a ...

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