American Airlines has renewed its focus on the insurance market, naming a national sales manager--Dennis Tucker--to the industry, and reemphasizing its First Call program for group and meeting travel.

First Call (800-AA-1-CALL) offers one-stop shopping and the following: multiple flight options, contract options based on group needs, productivity tickets earned for group travel, site inspection rates for contracted groups, instant contracts by fax to a planner's office, rental car agreements provided through Avis, and reservations/contracts for Canadian Airlines flights.

Fare discounts are available for groups of ten or more; and an expanded menu of zone fares also is available for company-paid or incentive meetings with 20 or more travelers. Get more specific information about fares and services on the Web at www.aafirstcall.com.