“A holistic approach is essential to understanding your total meetings business,” says Debbie Gittinger, global travel operations manager at Cincinnati-based The Procter & Gamble Co. “I don't think it's enough to just manage the procurement part.” Exactly, say the folks at Mount Laurel, N.J.-based American Express Meetings & Incentives, the meetings management arm of American Express Corporate Services, which held its first customer forum in June, just months after the March launch ...

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