Niketown Unsurprisingly, Nike swooshed past its competitors with the superstore concept, opening the first Niketown flagship store in Chicago in 1992. The multilevel retail store cum sports palace is divided into different "pavilions," offering all the gear and merchandise an athlete or sports fan could hope for. The top level is devoted entirely to Air Jordan, with countless Michael Jordan products, museum cases, accessories, posters, and even a small video theatre. If you want really big ...

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