In a slow-moving economy in which competition for meeting business is fierce, the hospitality industry in Cleveland has come up with a way to lure business. The Greater Cleveland Convention and Visitors Bureau's new “Rock Your Bottom Line” campaign offers groups that book a meeting with a participating Cleveland hotel in 2004 or 2005 a 10 percent discount on their total room revenue. That savings is then applied to the bottom line of the meeting's master account.
“The more rooms you fill with attendees, the greater the savings to your organization's bottom line,” says Joe Zion, executive vice president, Greater Cleveland CVB. As part of the deal, planners also get free tickets to the Rock and Roll Hall of Fame for attendees and a discount on speakers if they book through the Ohio office of the National Speakers Association.
Playing off the city's rock 'n' roll image, planners who visit the new Web site www.rockyourbottomline.com can also win concert tickets in their hometown.