Tucson is the Southwest: a city alive with character, history, diversity, and charm. Hospitality isn't just a buzzword in Tucson, it's a genuine way of life. Tucson offers an array of attractions, including Old Tucson Studios, Pima Air & Space Museum, the Arizona-Sonora Desert Museum, Pima Air and Space Museum, Mission San Xavier del Bac, and Sabino Canyon. Busy days blend into cool and calming nights at Tucson's world-class resorts and hotels. From five-star restaurants and Southwestern gourmet eateries to casual cowboy steak houses and the world's best Mexican food, Tucson has it all. The city's rich blend of American, Native American, and Mexican cultures has created a thriving arts community recognized by the Wall Street Journal as a "mini mecca for the arts." Plentiful outdoor activities include world-class golf courses, hiking, cycling, and horseback riding. Tucson's desert setting, rugged mountains, and 350 days of sunshine annually create the perfect setting for any meeting or incentive program.

FAST FACTS Metropolitan Tucson Convention & Visitors Bureau

130 South Scott Avenue Tucson, AZ 85701 Phone: (520) 624-1817, (800) 638-8350 Fax: (520) 884-7804

Web: arizonaguide.com/visittucson

President: Patrick A. Tierney

Vice President Sales & Marketing: Jonathan Walker

Location and Transportation:Tucson International Airport is eight miles from the city center. Airlines that serve the airport include America West, Southwest, American, Continental, Delta, Northwest, Reno Air, and United.

Hotels and Meeting Venues:There are 181 hotels in the area, with more than 14,000 guest rooms. Total tax on hotel rooms ranges from 7.5 percent to 9.5 percent, depending on location. The Tucson Convention Center has a 90,000-square-foot exhibit hall, 123,750 square feet of contiguous exhibit space, 14 meeting rooms, and a 2,500-square-foot ballroom.

Recreation:Recreational activities include golf, hiking, horseback riding, cycling, tennis, hot-air ballooning, and major attractions. Professional sports in the area include Colorado Rockies, Arizona Diamondbacks, Chicago White Sox baseball spring training and Tucson Sidewinders AAA baseball.

Climate:Tucson enjoys 350 days of sunshine annually and average seasonal temperatures in winter of 65 degrees; spring, 80 degrees; summer, 98 degrees; and fall, 90 degrees.

Seasons:January through May is peak season. June through mid-September is value season.