Move over traditional marketers. Events continue to gain ground as a strategic tool for corporate America, with event marketing budgets expected to rise 15 percent to 20 percent this year, according to PROMO magazine's 2004 Event Marketing Study. Last year's event-marketing budgets averaged $827,911, and 36 percent of the survey's 305 respondents plan an increase this year, compared to 45 percent who expect budgets to stay about the same and 8 percent who project a decrease. As budgets ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.