The leader of the discussion, Dave Riddell, vice president of certificate marketing for Marriott, spoke about how the psychographics of incentive qualifiers are changing: The award winners of tomorrow will be a younger, more diverse group looking for greater balance between work and their personal lives. He then asked attendees to brainstorm ways to motivate this new brand of qualifier--excluding the traditional incentives (travel, cash, and merchandise). Among the ideas we came up with: ...

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