Your incentive program is meant not only to reward and motivate but to make money for your company. Use these guidelines (the dollar amounts are hypothetical) to make sure your next incentive program produces the bottom-line results you want. Sample Figures 1. Expected Level of Performance (sales) with no incentive program--$10 million 2. Desired Level of Performance (within reason) with the incentive program--$12 million 3. Incremental Increase in Sales at Target--$2 million (20 percent) ...

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