Just Think

Golf spending has topped $22.2 billion, according to the most recent National Golf Foundation survey of 10,000 consumers. Greens fees and dues accounted for nearly three-quarters of the total, or $16.3 billion. A large part of this income comes from a minority of players: Those who play 25 or more rounds a year make up about a quarter of all golfers, but account for 53 percent of the spending.

Need a Read?

Should you allow betting? How can you focus the conversation on your customer? What are the worst mistakes you could make out there (complaining about your game, taking a call on your cellphone)? Corporate Golf: How to Play the Game for Business Success, by Richard D. Connelly and Mark S. Grody (Marketing Golf Resources, Los Angeles, Calif.), covers every scenario you might face with a client on the course. From a friendly afternoon of golf to a company tournament, it's in here. The book costs $19.95 from www.barnesandnoble.com, or contact the author at mgrody@aol.com or www.corporategolf.com for a special discounted price of $9.95 plus $4 shipping and handling.

NewSensation

The first golf course to be a collaboration between Arnold Palmer and Jack Nicklaus, the King and the Bear, has been stealing the spotlight since it opened this past November. This 18-hole, par-72, 7,200-yard course features loblolly pines and open meadows on the front nine, while 200-year-old oak trees grace the back nine. The King and the Bear is located at World Golf Village, St. Augustine, Fla., and is managed by Honours Golf. (904) 940-6200

BookMark
www.theballfinder.com

There are golf gifts, and then there are golf gifts that they'll never forget. We thought this one fits the latter description — for better or for worse. Golf's version of the pet rock, Adopt-a-Balls are the brainstorm of a Pinehurst, N.C., company called The Ball Finder ( www.theballfinder.com/adopt.html ). Each “rescued” ball is “bathed” and then sent to its new owner with its own cozy flannel pouch, sand for sunbathing from the sand hills of North Carolina, a wooden tee for resting, its own adoption certificate, and instructions for its care. The cost? Just $9.95 each, plus $3 for shipping.

Who needs wind shirts, anyway?