Just Think The way you conclude a speech really does matter. Imagine Patrick Henry winding up his famous address like this: "As for me gentlemen, give me liberty or give me death!" "Thank you." Avoid ending any speech with these weak words. Source: The Working Communicator Need a Read? Corporate Celebration, by Terrence E. Deal and M.K. Key (1998, Berrett-Koehler Publishers Inc., San Francisco). "Human energy is fueled in large measure by ritual and celebration," begin the authors of ...

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