The Society of Incentive & Travel Executives recognized companies' most dazzling incentive efforts with its highest honor, The Crystal Award. Winners for 1999 were honored at a luncheon at Bellagio in Las Vegas, site of the organization's international conference, in December.
And the winners are: First Place, "Creative Use of Incentive Travel to Solve a Marketing Problem": Priscilla Hicks, The Blind Maker, Austin, Texas
Second Place, "Creative Use of Incentive Travel to Solve a Marketing Problem": William E. Bryson, MotivAction, Minneapolis, Minn., for John Deere Credit
First Place, "Multiple Motivation Award Program": Michael Hadlow, USMotivation, Atlanta, Ga., for Diebold Inc.
First Place, "Promotion & Communication": Michael Hadlow, USMotivation, for Diebold Inc.
Second Place, "Promotion & Communication": Alex Granaada, Granaada & Partner, Utrecht, The Netherlands, for Renault Financial Services
First Place, "Best Regional Program--Africa/Middle East": Paul Braun, Travel Awards, Capetown, South Africa, and Geoff Amyot, Achievement Awards, Capetown, South Africa, for Samcor
First Place, "Best Regional Program--USA": Michael Hadlow, USMotivation, for Diebold Inc.
First Place, "Trip Delivery--4 Nights or Less": Harith Wickrema, Harith Productions, Oreland, Penn., for Centocor Inc.
Second Place, "Trip Delivery--4 Nights or Less": Charles Imbacher, Worldspan Int'l, Glattburg, Switzerland, for IBM Networking Systems
First Place, "Trip Delivery--5 Nights or More": Michael Hadlow, USMotivation, for London Pacific Life & Annuity
Second Place, "Trip Delivery--5 Nights or More": Timo Heinaro, Experiences Unlimited, Helsinki, Finland, for Elar Partners
First Place, "Outstanding Single Event": Harith Wickrema, Harith Productions, for Centocor Inc.
Second Place, "Outstanding Single Event": Richard K. Lowy, Famous Events/ PGI, Vancouver, British Columbia, for Washington Mutual
First Place, "Innovative Product/Service Promotion": Sandra Chipchase, Sydney Convention & Visitors Bureau, Sydney, Australia, for the "Imagine Sydney" campaign.
The Crystal Award, established by SITE in 1980, is open only to members. For more information, contact SITE at http://www.site-intl.org
The Blind Maker The winning program in the Crystal Awards' top category, "Creative Use of Incentive Travel to Solve a Marketing Problem" exemplifies the trend toward rewarding people with what they value most: family time. Priscilla Hicks, vice president and co-owner of The Blind Maker, Austin, Texas, built the company's dealer program around families. Children at this year's program in Hawaii had activities such as hula-dancing lessons, after which they danced for the group. Trivia contests and team games were planned for families, and kids were invited to the nightly theme parties.
Hicks says the program has given the company a definite edge over the competition. "Most of our dealers have family businesses," she notes. "Sometimes, this is the only family vacation they get. Our competitors don't do anything like it."
Once a year, SITE awards the most prestigious honor in the incentive industry, The Crystal, to companies that have successfully used incentives to increase performance.
Is your incentive program a Model of Excellence? Winners have said:
"It has been an honor and a thrill to be named as a first-place Crystal Award winner. As a corporate in-house planner, this award has given me legitimacy in dealing with incentive travel professionals. I encourage all corporate planners to join SITE and enter their events in the Crystal Award competition.--Priscilla Hicks, Vice President, The Blind Maker, 1999 winner
We have won two awards for our incentive programs to Amsterdam. It demonstrates to our brokers the attention to detail and the care we put into our incentive programs."--Peter Humphries, Director, Marketing Services, Westbury Life
The Crystal Awards are open to SITE members only. For more information, contact the Society of Incentive & Travel Executives at (212) 575-0910 or www.site-intl.org.
Why not go for The Crystal?