Although some of its employees had attended the incentive trips of supplier companies, Tire Group International (TGI) had never sponsored a trip of its own. But when Tony Gonzalez, CEO of the international tire distributor and wholesaler based in Miami, met Jeffrey Hockersmith, executive vice president of the incentive house Journee Unlimited, he decided to give it a try. "He wanted to increase dealer sales globally, increase dealer loyalty, and motivate and reward internal salespeople--and ...

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