THE MERCHANDISE INDUSTRY is undergoing a shift as more companies realize what an effective motivator the right gift can be. Not only are more companies using merchandise for employee incentives and consumer promotions, but the program design, the awards, and the delivery are all growing more sophisticated. CMI's annual incentive trends survey, published in January, found 25 percent of our readers using merchandise for dealer/distributor incentives, 11 percent for sales incentives, and 24 ...

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