In this economic crisis, Corporate America has missed a crucial point: You can't cut forever. Not without doing some damage to sales, morale, and retention. And when it comes to cutting group travel incentives, we now have the numbers to prove it. In the survey we conducted in conjunction with the Incentive Research Foundation of corporate meeting and incentive professionals (page 10), we found that the cutbacks of 2009 have had a negative effect on sales (according to 20 percent of ...

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