“I can now say it—I am Paco and I am the face of travel!” That was a Twitter post from Paco Saldaña just before noon eastern time on June 17. Saldaña, director of guest services at the Ritz-Carlton, Amelia Island, is the winner of the U.S. Travel Association’s contest to pick a “Face of Travel, ” a spokesperson from the industry trenches who can talk about the consequences of the downturn in corporate meetings and events. On his first day on the “job,” Saldaña appeared in a full-page ad ...

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