The convention bureaus of Fort Worth, Texas, and Baltimore have formed an innovative partnership in which shared salespeople will sell both destinations, encouraging multiyear contracts using both cities.
Ann Garvey, formerly with the Los Angeles Convention and Visitors Bureau, has been hired to represent both the Baltimore Area Convention and Visitors Association and the Fort Worth Convention & Visitors Bureau to clients on the East Coast, as well as pharmaceutical and corporate business. The second sales manager, who hasn’t been hired yet, will focus on corporate and incentive business in the greater Midwest region.
The bureaus are looking for a West Coast city to add to their partnership, which would round out their offerings to groups on a geographic rotation.
“This type of city partnership is a new approach to selling a city,” said BACVA President and CEO Tom Noonan in an announcement, “but I believe it will be an effective sales strategy that will enable us to pool our resources and expose Baltimore to new business that may not be familiar with the Baltimore market.”