At the most fundamental level, ROI starts with a good budget — one that takes into account the many nuances of the meeting. At September's Affordable Meetings National Conference in Washington, D.C., speaker Bonnie Wallsh, chief solutions officer, Bonnie Wallsh Associates, Charlotte, N.C., showed attendees how to create a budget planner and outlined three keys to an effective spending plan. First, she said, planners should know the objective of the meeting. “I look at this as the ...

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