Now Resorts & Spas, a new brand of luxury resorts that is part of AMResorts, has opened its first two properties, both in Cancun.
The 550-suite Now Jade Riviera Cancun, with a theater seating 1,200 guests, and the 496-suite Now Sapphire Riviera Cancun, with more than 8,000 square feet of meeting space, are on Mexico’s Riviera Maya, near the small fishing town of Puerto Morelos.
Shared brand features include high-tech room amenities, “Explorer’s Club” cinema for kids, big-screen beachfront movies, themed evening shows, spa and fitness centers, extensive meeting facilities, and membership in Preferred Hotels & Resorts.
AMResorts is the provider of sales, marketing, and brand management services to four brands of resort properties in Mexico, Jamaica, and the Dominican Republic: Zoëtry™ Wellness & Spa Resorts; adults-only Secrets® Resorts & Spas; Dreams® Resorts & Spas; and Now Resorts & Spas.