Over the past 12 years, if you were a top-performing agent for Life Investors Insurance Company of America, you could expect to be hitting the beach every March with 99 other top performers on the company's annual President's Trip. Last fall, Barbara Bahr, the Cedar Rapids, Iowa- based insurer's national marketing director, decided things ought to be more interesting. "We had been doing the same thing for so long and presenting the qualifications the same way for so long, that you could ...

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