Marketing 101 PROMOTE YOUR MEETING DEPARTMENT When an executive in a division of your company halfway across the country has a meeting to plan, does she call you? Or is her assistant on the phone accepting rack rates? Mergers mean insurance companies have increasingly become networks of divisions and subsidiaries from coast to coast. Your department should be the meeting link. And it's up to you to spread that message. "We have to sell ourselves," says Kelly Stratton, consulting manager, ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.