IT'S easy to become complacent with the routine. "We've always done our general sessions this way--it's the way our agents like it!" But we can almost always improve our sessions--often at little cost. And attendees will definitely notice the difference. Here are a dozen ideas to help add some spice to your general sessions. The Basics * Use a custom-designed stage. Instead of the gray rectangle with black skirting, hire a set design company to create a stage to fit your conference theme. ...

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