"DOWN UNDER" MOVES UP The Eighth AsiaPacific Incentives and Meetings Expo, at the Melbourne Exhibition and Convention Centre, Melbourne, Australia, was nearly triple the size of the original event, held in 1993. The first AIME had 200 exhibitors. This February's show drew 575 exhibitors from 20 countries plus 2,400 attendees.
Positioning AIME for even greater growth, the Melbourne Convention and Marketing Bureau, which owns and manages AIME, has licensed Reed Travel Exhibitions to manage the event for the next five years. RTE will market AIME jointly with EIBTM, which it also manages.