Catherine Wittke, CMP, Patricia Kerr, CMP, and their working team of 10 had a planning and a promotional challenge facing them when Manulife Financial's two-tiered incentive program for 1999 outgrew the two properties it was booked into. They had to select a new site and plan the conference in less than a year, and then they had to promote the heck out of it. Fortunately, the meeting team at the Waterloo, Ontario-based company chose to rebook the programs into the new Royal Towers at ...

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