The highlights of the board's business program were two professional football figures, Stanford All-American and five-time National Football League All-Pro Brian Holloway and NFL referee Jim Tunney. Both bring a sports metaphor--and something more--to the podium.

Brian Holloway has been working as a corporate trainer and speaker since he retired from the NFL in 1992. His motivational message blends stories of leadership challenges in the NFL (at 23, he was voted in as the youngest vice president of the NFL Players Association) with several years studying organizations at work. He challenges his audience to reach their goals through focus, commitment, and determination. "The most essential ingredient for being great is desire," he says, "the winning, championship spirit. I was never good at the first part of the play, but I was great at the chocolate sauce--the second effort. . . . In my industry, everyone has exactly the same product. Success has nothing to do with ability."

Tunney picked up on many of Holloway's themes with eloquence. Veteran of three Super Bowls and 29 playoff games, he talked about what it takes to build winning teams and "get the most out of ourselves." Building the acronym PRIDE, Tunney discussed five key concepts:

Power: "Personal power, not position power. . . . Believe in yourself. . . . The biggest killer of self confidence is self doubt."

Responsibility: Take responsibility for learning, for customer care, and for your health.

Innovation: "Creativity is not correlated with intelligence. Creativity is imagination--the capacity to ask, 'What if?' The most important factor affecting your life is change. You need to be able to visualize the possibilities."

Determination: "Setting goals is one thing, but prepare, prepare, prepare."

Everyone: "Treat all employees like they are important. You build teams by building people."

Lynette Owens, president

Pamela Ferguson, vice president, sales

Carol Silverthorn, director of sales