A company's major incentive conferences are planned with lots of care and attention. After all, companies rely on them to increase sales, maintain management relationships with the field, and reward the hard work of top producers. These events also help to create a company's reputation in the minds and hearts of those producers. No news there. But have you considered how every meeting held by your company is a reflection of the company? Judy Martin has. And raising the bar for all meetings ...

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