Twenty-four months, eight quarters, 730 days: Any way you look at it, a two-year qualification period is a long time to hold agents' attention. That was the challenge for MassMutual's Conference Planning department when it launched the promotional campaign for its second Growth Conference in 1994. The first thing in the promotion's favor was an outstanding destination. Not only does Paris have rich appeal, but this was only the second MassMutual incentive trip to an international location. ...

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