What would you expect to happen if you asked your agents to sell 25 percent faster? In the case of ReliaStar Life Insurance Company, the results were outstanding. In January 1994, ReliaStar (then called Northwestern National Life) cut its incentive travel qualification period from two years to 18 months but kept the qualification requirements the same as for its previous contest. A year and a half later, a record number of agents had qualified for the 1995 Convention and the upper-tier Top ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.