DO BANKS NEED MORE meeting and incentive programs to help jump-start their life insurance sales? A recent study spearheaded by the American Council of Life Insurers suggests that they do. When the Gramm-Leach-Bliley Financial Services Modernization Act became law five years ago, permitting banks to affiliate with insurance companies to provide one-stop-shop financial supermarkets, it was expected that the insurance end of the banking business would snowball. But the initial excitement never ...

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