How well do your qualifiers know their customers? If they're anything like the marketing executives who lead them, the answer is "very well" in some ways, "not so well" in others. In a session at the Life Insurance Marketing Research Association (LIMRA) Annual Meeting in Dallas last fall, Walter Zultowski, senior vice president at LIMRA, asked a group of 50 local consumers a series of questions about their perceptions of financial services pro-viders and their own financial needs. He then ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.