New York Life’s new meeting planning efficiency depends on its database—a tool that can be manipulated to complete just about every planning task there is. The company’s Isis Gold database performs functions in two main areas, explains Kim Quimby, database manager, event management and attendee registration. For registration, Quimby "polls" the New York Life mainframe for all of its data about the meeting attendees and then imports that information into the registration part of the ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.