When Atlantic Mutual Companies in Madison, N.J., took a group of 18 top agents to the Ponte Vedra Inn & Club in Ponte Vedra Beach, Fla., for a four-day meeting, many attendees opted to use the spa in their one afternoon of leisure. Spas have become so popular with incentive groups that whenever meeting planners conduct a site visit at Ponte Vedra, the spa is one of the first things they want to tour, says Andy Radovic, vice president of sales and marketing. He adds that it's also one of ...

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