We don't want to be the biggest--we want to be the best." That used to be Westin's motto. "It worked for 60 years. Now, we know we have to expand to survive," said Brian Windle, Westin's director of sales, resorts, in opening the Sixth Annual Westin Insurance Advisory Board meeting in August. The meeting brought two dozen planners and suppliers together at the dramatic 243-room Westin Regina Los Cabos at the tip of Mexico's Baja Peninsula. Westin, "a once-sleepy brand," Windle told the ...

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