Dan Young, CMP, LLIF, director of event planning and field recognition at Minneapolis, Minn.-based Thrivent Financial for Lutherans, is no novice when it comes to advancing the profession. When the meeting-planning department at Thrivent was built from scratch in 2002, his intention was to have the team perceived not as party planners, but as strategic event-planning consultants. Young achieved his objective in part by developing a microsite — a page on Thrivent's corporate Web site with ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.