As CEO of Site (formerly the Society of Incentive and Travel Executives), Chicago-based BRENDA ANDERSON is a key player in efforts to lobby government and media on the importance of meetings and events to the economy. We reached her by phone in Washington, D.C., after she finished a strategy session with Roger Dow, CEO of the U.S. Travel Association. With Site, U.S. Travel is one of seven founding association members of the Meeting, Event, and Incentive Coalition. Anderson filled us in on ...

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