When Michael Burke, CMP, manager, conference & travel services, The Hanover Insurance Group, and Jennifer Squeglia, CMP, RLC Events, began designing a detailed best-practices study for senior-level meeting managers back in July 2008, many companies were facing challenges that have become all too familiar in the industry: flat budgets, big expectations, and the need to continually streamline processes and procedures. By the time the survey was followed up with a face-to-face focus group ...

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