Need to get serious about proving the value of your meetings? We’ve got three great resources where you can find comprehensive measures that go beyond the post-event survey.
The ROI Institute: When you’re ready to dig deep, sign up for the five-day certification program in The ROI Methodology, developed in the 1970s by Jack Phillips, PhD., and adapted more recently for meetings and events. The methodology can assess meetings from a basic level (what did participants learn) to the most complex level (what was the company’s financial gain).
MeetingMetrics: This software and consulting company offers tools and templates. Create comprehensive surveys to measure “ROE” (return on event, defined as behavioral changes in attendees) and ROI (the financial gain from a meeting). Ease of use and flexible reporting options are major benefits. The ROI measurement guidelines are based on the Phillips ROI Methodology.
The Incentive Research Foundation Master Measurement Model of Employee Performance: Newly revised, the report includes case studies and steps to assess incentive program ROI.
