Ten seminars across three tracks will comprise this year’s Association Day May 20, the IMEX Group has announced. And for the first time, Association Day has an overarching theme: innovation. The program is the lead-in to IMEX Frankfurt, the annual meetings, incentive travel, and events industry, held at Messe Frankfurt Congress Center. This year’s show runs May 21–23.
Association Day Events
Following a networking lunch, delegates will choose from 10 education sessions on topics from logistics to strategic development. Among the specific sessions:
• Willis Turner, CAE, CME, CSE, CEO of Sales & Marketing Executives International Inc., on “The Quest for Relevance: Free Is a Business Model.” Turner will talk about member subscription rates and, long-term value and ‘fear’ of competition.
• Carla Nagel, director of the Neuromarketing Science & Business Association, on “How to Develop an Association in the Digital Age.”
• Kevin Novak, vice president of new business development and digital strategies for the American Institute of Architects (AIA) on “Virtualizing and Hybridizing your Events for Greater Impact and Participation.”
• Ajay Kakar, president-elect and vice president of the Indian Academy of Aesthetic and Cosmetic Dentistry and International Academy of Periodontology on “Innovative Ideas for Growing an Association.”
• Sheri Jacobs, CAE, president & CEO of Avenue M Group on “Marketing like Lady Gaga,” by (an ASAE devised session).
• Davi Kaur of the ECCO European CanCer Association on “Sustainability and Growth of Congresses in Difficult Times.
• A discussion on “How to Use Different Models for Evaluating Your Event” will be moderated by Martin Sirk, CEO of ICCA.
• Sherrif Karamat, CAE, chief operating officer of the Professional Convention Management Association, on “Innovative Delivery in Meetings and Events.”
The 2013 Association Day will finish off with a choice of 15 facilitated roundtable discussions, including: “Entering New Markets: Keys to Success,” “Membership Recruitment and Retention Tactics,” “Conference VAT,” and “The Art of Successful Bidding.”
Finally, Association Day wraps up with the traditional “doors open” evening reception at The Westin, which is open to IMEX exhibitors who are also members of the organizing associations. This allows suppliers the chance to meet, network and do business with the association buyers who attended the earlier event.
“Over the past two years, we have been able to devote new resources and fresh direction to making Association Day an even more valuable part of our education offering for the show,” says Carina Bauer, CEO of the IMEX Group. “The only way for the sector to flourish and grow is through empowering and educating those who work inside it. IMEX is pleased to be part of this ongoing effort by providing a single day of free professional education and also bringing together association executives for networking and relationship-building.”
Participation in the IMEX Association Day is either via the show’s hosted buyer program or as a non-hosted buyer, and is exclusive to association executives, allowing for more open and honest discussion.
Find details on registration at the IMEX Web site.