The incentive conference had been booked for two years at a resort in Cancun. Then reports of violence related to drug trafficking in Mexico began to surface, and then increase. “Perception is everything with an incentive program,” says the company's meeting planner. “We have always felt it was better to be proactive with both our clients as well as attendees and try to head off any concerns.” So the company acted quickly to get specific information to pass along to attendees, then sent ...

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