Spas have greater flexibility for spa treatments booked Monday to Thursday, when usage fees can be waived. There is no slow season for spas; in fact, the period between Thanksgiving and New Year's is the busiest time of the year.
Offer shorter, mini-services to give attendees the spa experience at reduced rates. Services could include 30-minute rather than 55-minute treatments, for example.
The Spa at Pinehurst (N.C.) offers a $25 spa tranquility pass that provides access to the steam room, sauna, whirlpool, and pool, as well as complimentary smoothies. The rate is negotiable, depending upon the amount of business booked.
The Spa at Ballantyne Resort, Charlotte, N.C., offers a spa sampler for groups on tight budgets. The time is flexible, and the package could include just skin care and nail stations, for example.
Offer attendees $50 gift cards for products or 30-minute treatments.
Bonnie Wallsh, CMP, CMM, is chief strategist, Bonnie Wallsh Associates, LLC, Charlotte, N.C. You can reach her at (704) 541-1199 or atbwacmp@carolina.rr.com.
