“What's Good for the environment is imperative for business.” That axiom is a driving force behind computer technology giant Sun Microsystems' “Eco Responsibility” initiative, which included the greening of its May 2007 JavaOne conference. The first step was a virtual direct-mail campaign leading up to the conference, which the company claims saved 4.63 tons of paper. At the meeting itself, which was held at San Francisco's Moscone Center, they used solar energy from the center's 60,000 ...

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