Despite the tough economy, some associations, including the United States Institute of Theater Technology, exceeded expectations with their annual conference from the get-go. USITT’s Stage Expo attracted 4,400 attendees to Cincinnati in March, a 10 percent increase over the previous year. How did they do it? Several strategies may have contributed to the increase in attendance. “Everyone is mindful of attrition, especially in this economy” says Barbara Ellen Lucas, public relations and ...

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