I grew up in the world of sales for hotels, convention centers, and convention and visitors bureaus, where everything revolved around room blocks. I am fascinated by the room block dilemma, which never seems to go away and arguably is getting worse. The fact is the room block is important. It’s one of the primary measures for qualifying the value of a meeting and a key measure for your CVB executive to determine sales productivity and success. Blocked or contracted room nights equate ...

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