On its Web site, the Incentive Federation Inc. calls itself “quite possibly the best-kept secret in the incentive marketplace.” Now, the umbrella group for the incentive industry's associations, is making headlines as its leaders advance on Washington to convince Congress that wellness incentives should be a part of the healthcare reform bill. This is the Incentive Federation’s first concerted lobbying effort on a national level in several years and “represents an increase in focus on ...

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