It'll be no surprise to readers of Financial & Insurance Meetings, but THE INSURANCE AND FINANCIAL SERVICES INDUSTRY is out in front when it comes to measuring the success of incentive programs. Also not surprising: You're doing it all in-house. Still, even the meeting pros in our industry need to work on ways to measure the “soft” goals of incentive programs, such as maintaining producer loyalty and trust, and building new relationships. Incentive users in the insurance industry are ...

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