SMALL BUSINESSES represent some 3.5 million enterprises across the United States. Recognition can be a competitive advantage for small companies, yet they often overlook some of the most important things they can do, thinking they just don't have the resources to motivate employees. Not Joe Ball, who owns Ellis Well Drilling in Clermont, Fla. Joe has only four full-time employees and one half-time employee. “It's companies like mine that are the backbone of America — not H.J. Heinz, IBM, or ...

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